After its acquisition in 1883, the distillery was named Joseph E. Seagram & Sons. It changed hands several times until the era of Prohibition. The period of alcohol prohibition in the United States allowed the company to thrive, making Canadian whisky popular there. In 1987, Seagram's acquired the Cognac brand Martell. Since 2000, the Canadian spirits manufacturer has been part of Diageo and Pernod Ricard. Eighteen years later, former Seagram's brands were transferred to the whiskey producer Sazerac. The Seagram's Distillery became the MGP Distillery.